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ABOUT US

Something Behind The Curtain

    • A group of Youth Media Persons from different local media discuss on their concepts and passion about radio
    • So, why not a Radio, lead by youth, by themselves?
    • They found it a Really Challenging and Enjoyable, Enjoyable and Responsible, Responsible and Change Making, Change Making and Peace
    • There are already more than 16 stations ON-AIR, but 16 or 17 or else!!! It is just the Quantity not the QUALITY!!!
    • For QUALITY, with the aim to Apex, Success, Business, Free Press, The PBC (Pokhara Broadcasting Company P Ltd) is established in Sep 2008
    • Then BIG FM 101.2 MHz run by PBC goes ON-AIR in March 2009

Vision

    • To become the best and unique entertainer and a credible media for quality information.

Objectives

    • To provide credible and quality news and entertainment
    • To promote Nepali music
    • To give the ultimate platform for the talents (i.e. Music, Literature or any creative and innovative idea)
    • To provide the best medium for advertisers
    • To institutionalize the Entertainment Journalism in Radio

Goal

    • Communication for the positive change towards Dutiful Freedom, Peace and Development.

Target Market

    • Urban, Semi Urban (Pokhara, Lekhnath, Hemja, Damauli, Dulegauda, Khairinitar, Dumre, Gorkha Bazar, Kushma)
    • Villages (VDCs and villages of more than a dozen districts)
    • Peasants, Minorities (Specified Schedule)

Strengths

    • 1000 Watt power (1KW) [50km far from broadcasting place]
    • 8 Bay Antennas (First time in Pokhara)
    • Experienced and capable Program Producers and Newsmakers (most of the promoters are Radio Professionals, they have more than 7 years experience in the media field)
    • Every program targets the specified group of listeners, which is the best medium for advertisers to go into

Daily Direct Listeners’ Participation

    • 1000 and more (Call-ins, SMS, Letter, Email, Chat rooms)

Target Coverage

    • Kaski, Tanahu, Syangja, Lamjung, Gorkha, Parbat, Baglung and Prithvi Highway

Coverage Area

    • Fully (Kaski, Tanahun, Gorkha, Lamjung, Syangja, Parbat)
    • Partially (Baglung, Myggdi, Manang, Dhading, Chitawan, Rasuwa, Nuwakot, Kapilvastu, Nawalparasi, Gulmi, Arghakhanchi, Palpa etc)

Program Types

    • News Bulletins (Informative)
    • Interviews (Interactive)
    • Radio Drama (Educative, Persuasive)
    • Reality Shows (Competitions)
    • Musical (Full Entertainment)
    • Live Shows (Indoor, Outdoor)
    • Mixed (info-mercial, Info-tainment, Info-edu-tainment) etc

Broadcasting

    • 19 Hrs (05.00 to 12.00 midnight

Station Identity

    • BIG FM UNIK CHHA